Building the Concept
Healthera is a UK-based digital platform used by over 1,700 pharmacies to manage prescriptions, patient engagement and service bookings.
The existing website reflected an earlier stage of the product. It was information-heavy, visually dated, and relied heavily on dense content blocks with limited hierarchy. While comprehensive, it wasn’t aligned with the maturity of the product or how pharmacies now interact with Healthera’s offering.
A key challenge was scale. Healthera offers a wide range of features and services, and the website needed to communicate this without overwhelming users. The approach centred on simplifying presentation through improved hierarchy, spacing, and layout, moving away from dense information boxes toward more scannable, visually considered content.
Alongside design improvements, SEO became a critical part of the work. Blog strategy and the development of content such as the Medicine Hub were used to improve search visibility, attract more relevant traffic, and support increased engagement and ordering through the platform.
The Result
Updated pages now better reflect the quality and maturity of the Healthera product. Content is easier to scan, key messages are clearer, and the overall experience feels more modern and aligned with the platform’s role within pharmacy operations.
SEO-led content improvements have contributed to improved search visibility, increased clicks, and stronger engagement, supporting both pharmacy growth and patient usage.
As an ongoing project, the site continues to evolve alongside the product, with iterative improvements ensuring the website remains aligned with Healthera’s expanding feature set and long-term growth.
