Building the Concept
Healthera is a UK digital platform used by 1,700+ pharmacies to manage prescriptions, patient engagement and bookings.
The existing website reflected an earlier stage of the product:
- Information-heavy
- Visually dated
- Built for an earlier version of the product
Visit Healthera’s Website
The key challenge was scale: communicating a broad feature set clearly without overwhelming users.
Alongside this, SEO-led content and blog strategy were used to improve visibility, attract relevant traffic, and increase engagement.
The Result
The updated pages better reflect the maturity of Healthera’s product, with clearer messaging, improved scannability, and a more modern look.
SEO-led improvements have increased visibility, clicks, and engagement, with ongoing iterations keeping the site aligned with product growth.
